Business Listing Management
Location-based data is becoming an increasingly important part search engine algorithms and controlling your listings/citations in Search Portals, Internet Yellow Pages (IYP), Hyper Local and Vertical directories is becoming more important along with it. To get the maximum SEO impact, your listings need to be accurate and consistent across all business directories.
SlingStoneIT has partnered with Localeze - one of the leading directory data distributors in the U.S. and recently named the Best Location-Based Data Platform by The LOCALS - to bring you an easy and affordable way of managing your listings on directories around the web. Your listing information will be included in Localeze's directory database allowing it to be collected and published by the 100+ directories in their network.
Keep your business listings 100% accurate and 100% consistent, 100% of the time.
We help you easily take and maintain control of your Local Search business listings identities – especially your anchor Name, Address and Phone (NAP) information. Without a consistently matching NAP, search engines have a difficult time attributing listings to your company. Localeze creates a single source for data management allowing us to ensure that your information is accurate and up to date.
Enhanced Listings - Beyond your anchor NAP information, we enhance your listings with unique descriptive keywords, links and more, including:
- Hours of operation
- Languages spoken
- Payment methods
- Products/brands/services offered
- Special qualifications and accreditations
- Website, email and other links
Enhancing your business listings is vital to standing out from your competition. Our built-in best practices, optimization and organization tools ensure you also stand out to local search platforms.
The Freshness Factor - By working with Localeze, we can update your address, phone number, hours of operation, etc. - 24/7. Even if you don't make changes, we proactively update the keywords associated with your listing every 30 days so directories that your data is up to date making them more likely to publish your listing.
The Fine Print - While Localeze works very closely with each directory and pushes them to keep their site as current as possible, the final publication of listings is ultimately the responsibility of each individual directory. So although Localeze has over 100 directories in their network, your listing may not be published on every single one.
This program is not a quick fix for SEO issues. We have found that it takes a few months for it to build up in effectiveness, but our research shows that patience pays off. Companies that have been involved in the program average 34.7% more organic search traffic than those not in the program. Enrolled businesses also averaged a 14.58% increase in organic search traffic over an 8 month period while non-participating businesses only saw an average increase of 3.67%.
At this time, we do not have a standardized system of reporting your published listings, although we are hoping to develop one down the road. It is possible to look up your listings in Google search results - which, after all, is the ultimate goal here anyway.